Gala event and Award Ceremony in Prague

The ninth Czech Superbrands Tribute Event, which took place on 23 September 2021 at the National House in Vinohrady in Prague, was exceptional not only for its great brands, but also for its size. The organisers decided to combine the 2020 and 2021 editions together into one big gala with nearly 240 guests from among the representatives of the awarded brands, Brand Council Members, public figures as well as branding and marketing experts. The 2020 award went to 37 brands in the Consumer Superbrands category and 16 brands were awarded the title of Business Superbrands.  For 2021, the number of award-winning brands was even higher. 46 brands were awarded Consumer Superbrands and 17 brands were awarded in the Business Superbrands category.
The gala was hosted by iconic actress Simona Babčáková. The artistic experience was provided by 14-year-old Slovak drummer, winner of the Czech-Slovakia’s Got Talent competition Nikoleta Šurinová and singer Olga Lounová. Two leading representatives of the Czech stand-up comedy scene, Adéla Elbel and Petr Čerha alias Nasty, provided further entertainment.
Special Prizes went to the following: 

  • Most Innovative Brand of 2020: Prusa Research, who supplied over 150,000 3D-printed protective shields free of charge to paramedics, police officers and other frontline professionals.
  • Honorary Superbrand Award 2020: Konto Bariéry, the longest-running public collection Foundation in Czechia, helping people with disabilities and organizations that care for them every day.
  • Honorary Superbrand Award 2021: Světluška, a long-term project of the Czech Radio Foundation that helps the severely visually impaired.
  • Superson Personality of the Year 2020: Microbiologist MUDr. Prof. Soňa Peková, PH.D. awarded for developing a simplified method to identify the covid-19 virus, which she provided free of charge for other laboratories to use. 
  • Superson Personalities of the Year 2021: Ondřej Vlčkov and Katarína Vlčková, the largest contributors to charitable causes in the Czech Republic, whose foundation helps families with seriously ill children.